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AIG – Crew Car

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AIG – Crew Carplay button

Client

AIG


Collaborators

Hendrix Miyasaki and Shin, Kinetic Productions Inc.


Description

Hendrix Miyasaki and Shin came to us wanting a car that could magically change its paint job. The finished commercial conveys the idea that car insurance should be personalized to the individual.


Production Notes

The visual effect was achieved by creating exact 3D doubles of the Toyota FJ Cruiser with various paint jobs. For each shot, the virtual paint layer was motion-tracked, composited and rotoscoped over the original footage. Dean Sensui of Hawaii Productions Associates lends his expertise for the rotoscoping. Directed by James Sereno of Kinetic Productions Inc.