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Central Pacific Bank – Benjamin Franklin

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Central Pacific Bank – Benjamin Franklinplay button

Client

Central Pacific Bank


Collaborators

Matsumoto Clapperton Advertising, Montaj9


Description

Money Talks! Benjamin Franklin is a flat illustration in the first frame, but 30 seconds later he has come alive to tell you about totally free checking from Central Pacific Bank.


Production Notes

Matsumoto Clapperton came to us hoping to turn a static image into a spokesperson and were delighted to find out that we could exceed their expectations. The hand drawn illustration on the $100 note was difficult to map onto a 3D mesh but the effect is uncanny; a flat picture suddenly becomes fully three dimensional. One thing is certain; Grant, Jackson, Hamilton, Lincoln and George are jealous of all the attention Franklin is getting! Color Grading and finishing by Mel Matuoka.