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Hawaiian Airlines – Enjoy the Show

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Hawaiian Airlines – Enjoy the Showplay button

Client

Hawaiian Airlines


Collaborators

Laird Chritianson, Montaj9


Description

Hawaiian Airlines sought the expertise of Laird Christianson Advertising to produce a spot that would encourage mainland Americans to come enjoy the beauty of the Aloha State. The concept required the sun to rise over Diamond Head Crater as an attractive, excited couple look on.


Production Notes

At the time of filming the sun was not hitting it’s mark so Blue Water Multimedia was called in to create a virtual, hyper-real sunrise. Dozens of layers of effects were used to replace the sky, simulate the sun, simulate the moon, clouds, reflections, glints, highlights, colors and shadows all adding up to a showstopping virtual sunrise in exactly the right spot.