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HMA – Knee and Shoulder

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HMA – Knee and Shoulderplay button

Client

Hawaii Medical Association


Collaborators

Shooters Film Production


Description

HMA needed wanted to showcase patient success stories for their joint procedures. 3D animation is used to illustrate knee and shoulder restoration. Instead of static images or flat animation, fully 3D assets allow for far more accurate and visually informative depictions of how tissue is moved aside or hardware is positioned.


Production Notes

Hawaii Medical Association chose Shooters Film Production and Dave Rosen to create and direct a spot illustrating their knee and shoulder procedures. 3D medical animation has the advantage of showing exactly how something works without upsetting delicate viewers with footage of actual surgery.The hospital was very helpful in advising us which resulted in a very successful finished product.