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Island Insurance – Ring

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Island Insurance – Ringplay button

Client

Island Insurance


Collaborators

Kinetic Productions Inc., Gravity


Description

Bling bling! This demure lady has a diamond ring that turns heads and can be measured in pounds instead of karats. Not quite as big as her savings from Island Insurance but sure to impress! As with other spots in this series the whimsically over sized item acts as a metaphor for big savings and draws the audience in with a laugh.


Production Notes

Roy Kimura directs. The 3D diamond was a challenge. Diamonds reflect, diffract and disperse light in a complex manner that is all their own. Research and testing yielded a look that was both hyper-real yet deliberately over the top. Once the look was approved the motion tracking and rotoscoping merged the visual effect with the original footage. The actor delivered a wonderful performance miming the weight and visual impact of the imagined ring. Color and online edit was done by Gravity.