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Island Insurance – Shave Ice

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Island Insurance – Shave Iceplay button

Client

Island Insurance


Collaborators

Kinetic Productions Inc., Gravity


Description

Island Insurance delivered a message about keeping it local by putting money back into the community with the a giant, tasty looking, shave ice.


Production Notes

Roy Kimura directs. Research for the look of the shave ice involved a lot of eating of shave ice after looking at it and photographic it under different lighting conditions. The final shot with the spoon being shoved into the shave ice used a 3D spoon overlaid and motion tracked over a small boogie board. Color and online edit was done by Gravity.