« Back to Our Work

Island Insurance – Taro

This entry was posted in Commercial. Bookmark the permalink. Both comments and trackbacks are currently closed.
Island Insurance – Taroplay button

Client

Island Insurance


Collaborators

Kinetic Productions Inc., Gravity


Description

Island Insurance delivered a message about keeping it local by putting money back into the community with the visual impact of an immense taro plant. The gag closes with a monster taro root being trucked away.


Production Notes

Roy Kimura directs. Careful research and testing had to be done to get the correct look. Plants are naturally translucent which made the color balance a challenge. Extensive rotoscoping was needed to properly composite the effect. Animation of the leaves and stalks responding to the movements of the actor integrated the effect nicely. Color and online edit was done by Gravity.