Mobi – Uh Ums: Faddah’s Car
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Client
Mobi PCS
Collaborators
Darin Lin with Communications Pacific
Description
The three "Uh Ums" spots where the first time we have the opportunity to work with Mobi. Darin Lin at Communications Pacific approched us with the concept for the spots, the “Uh Ums”.
Production Notes
These pesky little critters were in fact quite fun to design and develop with their erratic behavior and googly eyes. With some graphical overlays and simplified 3D throat our 3D Mobi pill goes to work with the assistance of some particle effects. While all three spots used the same look, each one was tailor made for the footage and timing. Faddah's Car won a Pele Award.