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Straub – Extended VFX Footage

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Straub – Extended VFX Footageplay button

Client

Straub


Collaborators

Shooters Film Production


Description

This extended excerpt from a full commercial about Straub Heart Center illustrates the use of a special heart assist device that makes it easier for the heart to do it’s job under stressful situations.


Production Notes

3D animation is an ideal mode for conveying complex, clinical information to patients. Images of actual medical procedures can be intimidating, confusing and downright unbearable for the squeemish. Thanks to the doctors at Straub and the research done on our part we were able to create an informative, educational look at a procedure that would otherwise be impossible to see without taking a camera inside the operating room.