Swedish American Health System – Upside Down
Client
Swedish American Health System
Collaborators
Rudosky Agency, Shooters Film Production, Montaj9
Description
A mother with young children has her world turned upside down by a breast cancer diagnosis. Swedish Medical puts her life right side up with state of the art treatment. The procedure illustrated in 3D is a device that irradiates tissue surrounding the excision site of a tumor, ensuring a lasting remission.
Production Notes
3D animation has the great advantage of making medical visulizations less grisly than they are in real life while remaining true to the mechanics of the procedure.