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Swedish American Health System – Upside Down

By quest | Published: June 4, 2009
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Swedish American Health System – Upside Downplay button

Client

Swedish American Health System


Collaborators

Rudosky Agency, Shooters Film Production, Montaj9


Description

A mother with young children has her world turned upside down by a breast cancer diagnosis. Swedish Medical puts her life right side up with state of the art treatment. The procedure illustrated in 3D is a device that irradiates tissue surrounding the excision site of a tumor, ensuring a lasting remission.


Production Notes

3D animation has the great advantage of making medical visulizations less grisly than they are in real life while remaining true to the mechanics of the procedure.