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Taco Bell – Grab Bag

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Taco Bell – Grab Bagplay button


Taco Bell


Core Group One, Kinetic Productions Inc.


This Taco Bell bag is full of surprises! A laptop, a scooter and a Best Buy Box appear like magic, generating excitement about a promotional prize giveaway.

Production Notes

The laptop shot features a 3D laptop with active screen and working keys. The scooter shot consists of a woman on a scooter shot on greenscreen with elements of dust and smoke coming off the scooter. The final shot with the Bust Buy box is a combination of 3D elements and filmed elements working as one. Working with Kinetic Productions on another Taco Bell spot was exciting and challenging. Directed by James Sereno of Kinetic Productions Inc.